Cognitive threats are any factor that directly or indirectly disrupts a person's ability to process information or make rational decisions. These factors can include misleading information, contradictory messages, or social pressures. The present study aimed to identify women's intellectual challenges in the face of various cognitive threats. This research is a qualitative study that is applied in terms of purpose. Using purposive sampling, 30 women (8 experts and 22 students) were selected and underwent in-depth semi-structured interviews. The analysis of information obtained from the participants was carried out using the coding method and in the form of three stages of open, axial, and selective coding. By analyzing the data from semi-structured interviews, in total, in the open coding stage, a five-step process was used to identify primary codes, secondary codes, concepts, and subcategories regarding the research questions, which led to the discovery of macro-categories or classes, and were finally classified and named into three general categories: individual cognitive beliefs, collective cognitive beliefs, and intergenerational cognitive beliefs. It is of particular importance for the government to accurately understand the cognitive challenges of women and girls in the country. This generation has grown up in a fast-paced digital world and has different expectations from policies and how society is managed. Understanding behavioral patterns, expectations of individual freedoms, a desire for transparency, and social participation can help the government to communicate more effectively with this generation.